Zoutewelle Banden Identity

We created an identity for a tire wholesale company based in Rotterdam. Operating in a very traditional market we attempted to create a refreshing look that does fit its industry but also strives for renewal and modern values. Keywords that we’ve built this identity around were (amongst others): refreshing, innovative, reliable, recognizable, willingness to go one step further.

Commissioned by
Zoutewelle Banden
Year of Production