Welcome Dayton
For the city of Dayton we have made a logo for Welcome Dayton to promote the city’s openness to immigrants.
Background
Dayton, Ohio approached us to help establish a community initiative that reflects the United States’ core philosophy: people with diverse backgrounds, skills and experiences fuel our nation’s success. The Welcome Dayton effort promotes immigrant integration into the greater Dayton region by encouraging business and economic development; providing access to education, government, health and social services; ensuring equity in the justice system; and promoting an appreciation of arts and culture.
Design
We decided to literally ‘brand’ the project in the shape of a stamp, also as hommage to Dayton’s heritage of a city with the most registered patents per capita. We wanted the logo to look like a stamp. In the way that they are stamped on a file, but also on a passport. Like so, we then built on the foundation of the United States as a country made up of different cultures, as well as using references to traveling in the visual language. This way, Welcome Dayton is not just about Dayton, but about the history of the entire United States.
Welcome Welcome Dayton
The project succeeded to get a lot of attention. Many national stations reported about its achievements.