This poster was designed for the Psoriasis Vereniging Nederland (PVN). The payoff roughly translates as “How do you fit psoriasis into your life?”, however if you would translate it literally it says “How do you give psoriasis a spot”, which is of course a word play about the spots that appear on somebody with the condition. We deliberately used sort of fashion type of photography and a pretty model and Photoshopped a big psoriasis spot in the shape of the Netherlands on her belly. All with the intention to make people think about (beauty) standards and hopefully less judgemental about things that stand out as “not normal”. Photography by Ingo Caly.
More of our work
For the city of Dayton we have made a logo for Welcome Dayton to promote the city’s openness to immigrants. Background Dayton, Ohio approached us to help… Read more »
For Florida Gulf Coast Dutch Lions FC I made their Academy Handbook 2015-2016. The brochure contains useful information for (parents of) children playing soccer at the Florida… Read more »