This poster was designed for the Psoriasis Vereniging Nederland (PVN). The payoff roughly translates as “How do you fit psoriasis into your life?”, however if you would translate it literally it says “How do you give psoriasis a spot”, which is of course a word play about the spots that appear on somebody with the condition. We deliberately used sort of fashion type of photography and a pretty model and Photoshopped a big psoriasis spot in the shape of the Netherlands on her belly. All with the intention to make people think about (beauty) standards and hopefully less judgemental about things that stand out as “not normal”. Photography by Ingo Caly.
More of our work
Logo and styling for a section of the Sociale Vraagstukken website. In this part of the website a panel of renowned Dutch sociologists are asked to give… Read more »
In 2017 we created a logo to unify and stand above all the other Dutch Lions FC teams. So we created a new logo, one step higher… Read more »