JD.com is the second-largest Chinese B2C e-commerce company, founded exactly 23 years ago in 1998. Around this time, they celebrate this with their annual “618 anniversary sale”,… Read more »
Ford, founded exactly 118 years ago, is an American multinational that designs, manufactures and sells automobiles, commercial vehicles and luxury cars. This blog post analyzes the Ford… Read more »
The postponed UEFA Euro 2020 is finally starting! Today is the first match; Turkey versus Italy. UEFA is one of six continental confederations of FIFA, responsible for… Read more »
Today is Donald Duck’s birthday! On June 9 he made his first appearance in a 1943 cartoon. Alongside Mickey Mouse, Goofy and more, he’s one of the… Read more »
On this day in 1953, the coronation of Queen Elizabeth II took place. This reminded us of a historical drama series about the reign of the Queen,… Read more »
World No Tobacco Day, a day to encourage people to quit smoking. The public collectively raises awareness of the dangers from using tobacco, and the business practices… Read more »
Branding is important. Every entrepreneur knows that! But an excellent website that cannot be found is not really an excellent website. That is why so many companies… Read more »
Happy Pentecost Monday! In the Netherlands we call this “Tweede Pinksterdag” or “Pinkstermaandag”. Pinkster(en) comes from the Greek word pentekostè. For today, we’ve decided to do a… Read more »
Philips turns 130 years old today, so we’re celebrating this with a brand analysis! They are a Dutch multinational company and started out with just light bulbs… Read more »
We’re back with another brand analysis, with this time the huge multinational technology company, IBM! Many accomplishments have been made, with even something to celebrate today. On… Read more »
It’s World Book Day! For all our book lovers out there, here’s a brand analysis of Penguin Books. They’re a British publishing house and part of Penguin… Read more »
Today we have a brand analysis on Holland America Line (HAL) for Dutch-American Friendship Day! It functions as a follow-up on our previous analysis of White Star… Read more »
The famous RMS Titanic sank exactly 109 years ago in 1912, after hitting an iceberg the previous night. The company who owned the Titanic, White Star Line,… Read more »
Here’s a new brand analysis of aerospace designer, manufacturer and launch service provider SpaceX, in celebration of International Day of Human Space Flight! It’s an American company… Read more »
On 6 April 1896, 125 years ago, over 200 athletes competed in the first modern Olympic Games in Athens, Greece. That calls for a celebration! These Olympic… Read more »
Today we’re celebrating the 70th birthday of Tommy Hilfiger (full name Thomas Jacob Hilfiger). In 1985, he launched his brand under his own name, featuring classic American… Read more »
A map we designed for Mencia Sandrode, a high school located in Zundert. Background Mencia Sandrode reached out to us to design a map, which was then… Read more »
It’s International Women’s Day! A day where awareness is raised for all of women’s achievements and the still existent gender inequality. Today, we’ll be analysing a makeup… Read more »
Bite’n’play is a new brand selling dog toys. We have developed their brand from scratch and helped develop their product line. Background An entrepreneur invested in dog… Read more »
With our dear friends from Sellavie we made an introductory clip – a commercial if you wish – for usage on social media channels. The clip serves… Read more »
We helped establish the brand identity for Zoutewelle Banden, a tire wholesale company based in Rotterdam. Background Zoutewelle Banden operates in a very traditional market dominated by… Read more »
Studio Erwin Sala designed a flyer for Mencia Sandrode., a high school in Zundert. Incidentally, Zundert is the place where Vincent van Gogh was born. We created… Read more »
We have become the brand agency for Sellavie. An antique furniture store in North Brabant, the Netherlands. Background After Jacob Zoutewelle and his son Emiel took over… Read more »
Sometimes we don’t go through the entire design process we adhere to (and strongly believe in!). This is one example where we just quickly put together a… Read more »
Dutch Lions FC asked us to produce a logo and identity for a joined project for Women’s soccer in the United States. Because the lion we produced… Read more »
Logo and styling for a section of the Sociale Vraagstukken website. In this part of the website a panel of renowned Dutch sociologists are asked to give… Read more »
Made an identity and website design for new company EventEquip in The Netherlands. The company supplies equipment for making events a fun and cheerful experience. Aside to… Read more »
SightKnight is a new automotive brand selling car visors. They’re a brand focused mainly on selling through the online channels like Amazon. Background A company approached us… Read more »
Design for a Dutch new year’s card. Giving the sender explicitly also the possibility not to wish somebody a happy new year. If you live in the… Read more »
Banners for two games of New York Dutch Lions FC, a team put together of former Dutch soccer stars. Amongst them Bryan Roy and Ronald Waterreus. One… Read more »
The Psoriasis Vereniging Nederland (PVN) has its own bimonthly magazine called “Psoriasis”. I design the layout and do the art direction for the cover. Ingo Caly usually… Read more »
My proposal for the merger organisation Psoriasispatiënten Nederland (PN). PN is a result of the merger between the three former organisations dealing with psoriasis: PVN, PFN and… Read more »
Make-over of Jan Krüs’ website. Jan Krüs is a piano technician based in the area around Arnhem and Nijmegen, in the east of the Netherlands. The new… Read more »
A design for a driving instructor’s identity. Including logo and car design. The owner moved within the Netherlands and wanted to rebrand in his new location. He… Read more »
In 2016 we did a major overhaul of the website socialevraagstukken.nl. The overall design was modernised as well as many new functionalities were introduced into the content… Read more »
Stepping Stone Liberia is a charity organisation from the Netherlands aiming to develop a small community in Liberia. Every year I make the design for their annual… Read more »
The Psoriasis Vereniging Nederland (PVN) has its own bimonthly magazine called “Psoriasis”. I make the design and do the art direction for the cover. Ingo Caly usually… Read more »
Poster accompanying the release of a book with travel stories of my late father, Aad Sala. The stories took place in the 1980s, hence the attempt to… Read more »
Ten years after the creation of Opera Sala in 2006, it is now time for its public release. The design of this anniversary edition is in such… Read more »
For the City of Maastricht I made a “income card”, which displays the possible regulations people might be entitled to get. The card is intended for people… Read more »
Design for MultiSafe’s annual client report. As opposed to a ‘regular’ annual report, MultiSafe’s client report focusses on the experience and satisfaction of its clients, not of its share… Read more »
For Florida Gulf Coast Dutch Lions FC I made their Academy Handbook 2015-2016. The brochure contains useful information for (parents of) children playing soccer at the Florida… Read more »
I designed the foundation of the FC Cincinnati identity. I designed the lion and attempted to make the shape work equally well in color or in white.… Read more »
Logo design and website design and realisation for a charity shop in Den Bosch, the Netherlands. The meaning of the name “De kleine beurs” roughly translates to… Read more »
Dayton Dutch Lions FC regularly holds a tournament for youth soccer teams in the Dayton OH region. Teams can win the “Dutch Lions Cup”. This flyer I… Read more »
For the 2015 edition of the Dutch Lions Fall Cup I made this logo. The variant of the lion I had made earlier for a bus design. Season colors… Read more »
A glossy I made about a number of organisations that work to activate people to society in the Den Bosch area. The Bossche Bollen on the cover… Read more »
Brochure for usage of obtaining sponsorships for the 2015 season of Dayton Dutch Lions FC. The graphics in the brochure display the possible sonship packages Dayton Dutch… Read more »
For the last Queen’s Day in the Netherlands (for some considerable time to come) in 2013, Dayton Dutch Lions FC held an event and exhibition came and… Read more »
Portfolio website of Ingo Caly. The site is designed to display his pictures and uses horizontal scrolling to emulate a little bit the good old fashioned film… Read more »
Map of the former Lorentz HBS, a former high school in Arnhem whose most famous alumni is M.C. Esscher. At the time of this design the building… Read more »
A folder for the inhabitants of the city of Vianen, showing them the cuts and regulations they might be entitled to receive. The 3D design we used… Read more »
The flyer was designed for the launch of the series of then new clubs nights of “Club Pera” in Paradiso, Amsterdam. This particular flyer tells about the… Read more »
Tel Aviv based architect Sarah Gansel asked Studio Erwin Sala to design a business card that could functions as an ice breaker for introductions. We wanted to… Read more »
This poster was designed for the Psoriasis Vereniging Nederland (PVN). The payoff roughly translates as “How do you fit psoriasis into your life?”, however if you would… Read more »
The book Erasmian Urbanism was created – together with Nellie Keijzer and Ingo Caly – for Maarten Struijs. The then principal urban planner of the city of… Read more »
Dutch Lions FC is a Dutch soccer academy, aiming at developing soccer talent in the United States. Potentially the United States could be a big player in… Read more »
In 2011 I restyled the visual identity of the Psoriasis Vereniging Nederland (PVN), Psoriasis Foundation Netherlands in English. I picked cooler shades as a way to express… Read more »
Logo and identity for the Pera Foundation. A foundation aimed at promoting Turkish themed dance evenings and other cultural exchanges at Paradiso, Amsterdam. Design was made by… Read more »
TSS was a magazine we designed until it merged with two other magazines to form a new magazine and focus more on their online activities. Focussing on… Read more »
Back in 2008 we developed the visual identity for Jan Krüs, a Steinway certified piano technician active in the Arnhem and Nijmegen area in the Netherlands. Background… Read more »
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